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"You can’t be rewarded — if your work isn’t visible. Product or service, physical or digital—make it easy for others to support your work.”

• Talent — alone — isn’t enough.

• An Idea — alone — isn’t enough.

• Writing — alone — isn’t enough.

Images, videos, design…

Or any manifestation of media…

Isn’t enough to bring a source of income for your work.

You need a vessel.

A product or service that solves a real problem in society.

It doesn’t matter how much you improve yourself & how much attention you get if there is no vessel to capture & convert that attention into revenue.

You need to become a builder.

But not any builder.

A builder of “packaged & easy to digest solutions”.

“Building” is a skill.

And like any skill…

It can be:

1. Shared.

2. Learned.

3. And trained.

Sharing the skill — comes next.

The Skill Mastery Series:

So far, we have gone thru:

1. The Creative Entrepreneur:

   A holistic guide for creating purpose, freedom & taking control of your income.

2. The Art of Distribution:

   How to convert a burning problem into a product, develop a powerful message & distribute both for a profit.

3. The Writing System:

   A 12-Step Framework to build an audience, generate infinite inspiration & grow your personal brand.

4. Sales Mastery:

   The 5 pillars of sales & how to sell anything — to anyone.

By now, you should understand:

• How to control your time, energy & income.

• How to attract the right people to your work.

• The nature of the internet & its population.

• How to build a brand around your message.

• How to generate endless content — from 1 idea.

• How to master sales & its domains.

• How to persuade, sell, and close deals.

The next natural step…

It’s to build a product/service to sell.

In the last 2 articles…

We focused on building attention.

• Content.

• Distribution.

• Sales.

But as we already said…

Attention alone isn’t enough.

We need a vessel to capture it.

A filter that turns eyeballs into income.

But here’s the thing…

Before you build anything…

You need absolute clarity in 3 things:

• WHAT problem are we solving? (The Outcome)

• WHO are we solving it for? (The Target)

• HOW do we solve it? (The Mechanism)

We need to build a real offer.

With real demand.

That solves a real problem.

This is when “Digital Leverage” comes in:

Here’s the 4-step system I used to go from 0 → product → profit.

($25,000+ in year one)

The system is divided into 4-steps:

• Become a Builder.

• The Outcome

• The Target.

• The Mechanism.

With this framework, you will be able to:

• Build & launch 1 product that solves a real, urgent problem.

• Convert 1,000 followers into a paying audience.

• Scale & automate your backend with 3 core systems.

That being said, let's dive in:

Warning: This is a very long framework. I recommend sitting down, getting rid of all distractions, and fully focusing on understanding the following key principles.

I’m giving all of this information for free…

So you don't need to pay thousands of dollars for coaching, courses, or digital products.

1. Become a Builder.

"Provide value to the marketplace & the marketplace will provide value back. Usually in the currency, you need the most.”

Business isn’t what it was 10y ago.

You don’t need capital to start:

• You don’t need a team.

• You don’t need investors.

• You don’t need permission.

What required a team of 10 people…

Now takes 1 person with the right mix of automation, media, and AI skills.

With just a laptop, you can:

• Build a website.

• Launch a product.

• Start a brand.

• Share your ideas.

• Capture attention.

• Build an audience.

• Monetize your mind.

This is the new economy.

Distribution is global,

Tools are cheap (or free),

And you need $0 to start.

What matters NOW is not resources…

Is leverage.

And the best way to build leverage…

Is by building assets.

I'm not talking about investments, property, or equity in a business.

Im talking about code & media:

• A personal brand that attracts opportunities.

• A piece of content that captures attention.

• A website that captures contact details.

• An email that promotes your offer.

• A product that sells on autopilot.

Every asset compounds within each other.

Bringing you money while you sleep.

True passive income.

THAT — is the new form of leverage.

In order to achieve this…

You need to become a “builder”.

Set aside 1 hour a day of deep work.

Choose 1 thing, lock yourself in a room, & start building.

But here’s the catch:

Even with all the assets in place, you can still make $0.

Why?

Because building for the sake of building isn’t enough.

You can have a beautiful website, optimized social profiles, and polished products…

But if you’re not solving a real problem?

You won’t make a sale.

If it were just about building — everyone would be rich.

If you want to make money online you need to have clarity on one thing.

What problem are you solving?

That’s where we go next.

2. The Outcome.

“People do not want a plane ticket.”

“They want the vacation, the sense of freedom & the novelty of a new location.”

“Use a problem to identify the solution, but use the outcome to sell it.”

To make money, you need to solve a burning problem in the marketplace.

That’s how you make a transaction.

No problem — no value — no sale.

And the bigger the problem?

The bigger the payout.

But here’s the real question:

How do you find a burning problem?

Simple:

Turn your lessons into cash.

• You know it exists.

• You felt the pain.

• You searched for solutions.

• You found others solving it.

• You tested different options.

• You absorbed the knowledge.

• You made the mistakes.

Experience is the best source of information.

Use that information, package it & monetize your knowledge.

Turn your experience into something useful:

Organize what you already know and make it transactional.

Here’s how to get started:

1. Big personal problem.

   Something you struggled with.

   Something that cost you time, energy, or money.

2. Document the solution.

   Break down exactly what worked and what didn’t.

   Be specific.

3. Make it simple.

   Remove complexity.

   Make it easy to digest & understand.

4. Choose your delivery method:

   DFY (Done For You):

   You do the work (e.g. a service)

   DWY (Done With You):

   You guide them (e.g. coaching, consulting)

   DIY (Do It Yourself):

   We by de You teach them (e.g. course, templates, guide)

Example:

• You were overweight.

• You fixed it with consistent training, smart nutrition, and discipline.

• You turned that into a repeatable system.

• You offered coaching (DWY) and custom plans (DIY).

That’s how you productize yourself.

Now that we understand:

WHAT — problem are we solving.

Let’s figure out:

WHO — do we solve it for.

3. The Target.

“The easiest way to sell — is by deeply understanding your audience. Their pains & struggles become your own, & you develop the perfect solution for their worries.”

Forget trying to "pick a niche".

Forget about market research.

Forget about building an avatar.

Instead:

Target yourself — 2 to 5 years ago.

You are your best customer.

Think back:

• What did you struggle with the most?

• What advice would've saved you months—or even years?

• What system could’ve fast-tracked your growth?

• What mistake drained the most time, energy, or money?

That’s your market.

Your past pain is the blueprint for someone else’s transformation.

Your story & experience are the shortcuts they’re looking for.

So write it all down.

• Every frustration.

• Every roadblock.

• Every turning point.

Then — use that information in your content, offers, CTAs, and website copy.

But why target yourself?

Isn’t the best approach to niche down?

Start on a small — very specific — market?

YES — that’s the point!

You are the niche.

When you speak directly to your past self…

You attract others like you.

People struggling with the same problems you faced in the past.

Let’s use an example:

That being said…

The easiest way to sell — is by deeply understanding your audience—their struggles become your own, and you develop the perfect solution for their worries

Now we understand:

• WHAT — problem do we solve.

• WHO — do we solve it for.

Now it’s time to answer the next question:

• HOW — do we solve it.

4. The Mechanism

“The outcome & the target are the easy part. The biggest differentiator in a saturated market is your unique process to deliver results”

99% of people say the same stuff:

Cool — but so does — everyone else.

What makes YOU different?

That’s where your unique mechanism comes in.

It’s how you stand out in a saturated market.

It’s the specific way you deliver the outcome.

At its core, your mechanism is a process, system, or philosophy that gets people results.

It might be called:

• A signature system.

• A secret method.

• A 3-step framework.

Whatever the label, it should be:

• Easy to understand.

• Tied directly to a result.

• Memorable and specific.

For example:

Here’s my unique mechanism.

• The Advertisement Quadrant (content, ads, or outbound)

• A High-Value Education Offer to attract quality leads.

• A Simple Opt-In Page to qualify traffic.

• A Low-Ticket Upsell to monetize early buyers.

• A Lead Nurturing Sequence to convert over time.

Clear, structured, and unique.

With a clear mechanism in place…

You’re no longer just selling a solution…

You’re selling your way of solving it.

The outcome & the target are the easy part.

The biggest differentiator in a saturated market is your unique process to deliver results.

Ultimate Action List.

If you forget everything in this article…

Follow this action list:

1. Become a Builder:

   Set aside 1 hour per day for deep work.

   Build (website, content, products, etc.).

   Choose 1 thing to focus on & do it consistently.

2. Identify the Outcome:

   Reflect on a personal problem you've solved.

   Monetize your knowledge & experience.

   Break down the solution into a simple, digestible system.

3. Define the Target:

   You’re your best customer.

   Use your experience to attract others like you.

   Use your struggles in your content, offers & CTA’s.

4. Develop the Mechanism:

   Create a unique process, framework, or method for delivering results.

   Make it clear, structured, and memorable.

There you have it, how to build Digital Leverage.

I hope you found these helpful.

Take some time this Monday to begin implementing what I've shared here today, and then hit me up on LinkedIn in a few weeks with an update.

Let’s build together!

Sebastian Morino

P.S. Whenever you're ready, there are 2 ways I can help you:

1: Build your clarity, systems, and growth with 1:1 consultations here.

2: Follow me on Twitter, LinkedIn, and Threads for more operating systems.

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