The Lead Capturing System

How to develop a killer opt-in page & capture leads like a marketing expert.

Sebastian Morino
August 12, 2023

Estimated Reading Time: (2-5 minutes)

Recap from the Latest Issue:

So far we have gone through:

The Irresistible Offer Framework (Part 1 to 3):
A step-by-step guide to creating irresistible offers, boost your sales and generate more revenue.
The Perfect Headline Framework
How to use pain points, numbers, copywriting tactics, and power words to trigger engagement and action from your audience.
The Landing Page Copywriting System:
Learn how to develop the best-performing Landing Pages in the industry with a system that shows you how to use the exact structure, language, copywriting tactics, and sales strategy that you need to succeed.
The Lead Nurturing System:
4-Step Strategy To Turn Internet Wanderers Into Long-Term Customers.

With the first framework, you learn how to position your product in the marketplace, how to increase value, and create an offer so good that people feel stupid no.

The next natural problem is grabbing the attention of your audience.

It doesn't matter how good your product/service is — if no one knows about it.

Then with the third framework, you know exactly what to do after someone already shows interest in what you sell.

And with the fourth, you understand what to do when someone already becomes a lead, how to build a relationship of trust, and the sequence of events they go through to become into a customer.

But…

What do you to get generate a lead in the first place?
What is the best way to capture the contact details of a stranger?
Is there a specific procedure to capture a lead?
What strategies can I use to accomplish this?

This is why I developed: The Lead Capturing System.

With this system, you will learn how to capture leads like a marketing expert at a conversion rate of 12% or more — This system is the process in which you capture a lead by creating the perfect bait for your dream buyer.

In a few words, not only you are gonna learn how to structure a landing page tailored for lead capturing but you also gonna learn how to develop the most irresistible lead magnet in the market.

The amazing part — is that this is a one-time effort only.

Your systems — not you, will take care of all the heavy lifting while you can focus on high-leverage activities, create content, improve your product, and close more deals.

With this framework, you will be able to:

Capture more leads, with less effort and generate more sales.
How to properly structure your landing page to enhance conversions
And how to use information products to boost your business growth.

Now that being said let’s dive into The Lead Capturing System.

Warning: This is a very long framework, I recommend sitting down, getting rid of all distractions, and fully focusing on understanding the key principles of what makes a lead capturing system.

This is all you need to know about Lead Capturing - the ultimate resource!

Im giving all of this information for free…

So you don't need to pay thousands of dollars for coaching, courses, or digital products.

Introduction

99% of businesses are getting it wrong.

They approach their prospects like an army would attack a walled city - with a full frontal assault.

They send traffic straight to a landing page, or even worse, their homepage, and attempt to go straight for the sale and pray they’ll make a profit.

They simply disregard all the necessary steps that take place to turn a stranger into a satisfied, paying client.

They are far too eager to make a sales pitch.

As we discussed multiple times in this newsletter…

We must follow a proven process to turn strangers into high-paying clients.

And the next step in this process is to get them to ‘opt-in’.

Capture Leads And Get Contact Details

The only reason why you will develop the opt-in page is to capture contact details in exchange for what you are “selling”

I use the term ‘selling’ even though you will be giving this away for free.

What?

Slow down…

Let me explain.

With this strategy, you are going to develop a high-value piece of information that you are going to give away for free.

If you read last week's article, we talked about the lead nurturing system…

In this system, you need to develop a piece of content for each milestone that your customer goes through to achieve their outcome.

In this case, you are going to develop the first thing they need to learn.

For example, if a client needs sales funnels.

The first stage of the funnel is traffic.

So I can create a lead magnet, that is going to be on the opt-in page.

For example:

LinkedIn OS

The 6-step LinkedIn content strategy that helped me with going from 0 to 1000 followers in 3 weeks.

People that follow me on LinkedIn very probably will be very interested in this piece of information.

So in my LinkedIn content, I use a call-to-action directing them to the opt-in page.

To get the lead magnet, they need to provide their contact details.

This is the very first transaction that takes place between you and your prospect.

While there may be no exchange of money, the currency in which they’re paying consists of their name and email address.

And you must wow them.

If you’re simply handing them a crappy promotional report about how great your products are, you’ll lose all trust and will be pedaling uphill from the very beginning.

Everything You Need To Create A Killer Opt-In Page

When building your opt-in page, you should include these elements:

An attention-grabbing headline
A sub headline that restates your offer and what they’re getting.
Ultra-compelling fascination bullets: Short and punchy explanation of how the content is going to help them
A visual representation of what they’re getting – a free report, cheat sheet, etc.
A basic form to enter their name and email to access the content.

1. The Opt-In Headline

The headline needs to promise them a specific, vivid benefit.

Focus on solving one specific pain point for your prospect.

When you’re writing opt-in copy, you’ve got to have energy behind it.

Turn up the volume and take it to the extreme.

Why?

People browsing online are basically sleepwalking zombies.

Your copy needs to strike like an electric shock…

That shoots through their bodies and wakes them up from their slumber.

2. The Opt-In Sub Headline

The sub-headline simply restates your offer and what they’re specifically getting.

For example:

‘26-page Paleo cookbook including 16 delicious Paleo-friendly recipes you can make in under 20 minutes PLUS beautiful high-resolution pictures’.

It should then go on to explain how this will be delivered, and leave nothing to question.

For example:

‘Simply enter your email address below and a PDF copy will instantly be sent right to your inbox’.

3. Ultra-Compelling Fascination Bullets

Bullet copy or fascination bullets are small nuggets of tantalizing teaser information that intrigues the reader while offering or implying a benefit.

They’re designed to crank up the curiosity of your prospect and make not opting-in virtually impossible.

Curiosity is among the strongest human incentives.

So instead of throwing irrelevant benefits.

You want to create bullet copy that teases, tantalizes, and tempts potential customers.

This builds up their curiosity to almost unbearable levels.

Then, you invite them to satisfy that curiosity for free by opting in.

If you want to learn how to do all of this…

Check my latest post — The Perfect Headline Framework

Here I give away all the formulas, templates, and frameworks to write Attention-Grabbing Headlines, Sub Headlines, and Bullet Copy.

Click here to learn more:

https://the-roadmap.beehiiv.com/p/the-perfect-headline-framework

4. Collect Their Name and Email Addresses

Don’t ask them, tell them where to put their contact details.

The less information you ask for, the higher the conversion rate on your opt-in page.

I suggest collecting just two pieces of data: their name and email address.

All we’re trying to get our prospects to do is raise their hand and identify themselves as being interested in what we’re selling.

We’ll then use email automation to nurture these prospects over time.

AKA: The Lead Nurturing System.

You can check that here:

https://the-roadmap.beehiiv.com/p/lead-nurturing-system

5. Follow-Up

Now we’ve used a Lead Magnet to appeal to a larger percentage of your market.

And collected their contact details via our opt-in page.

We now have the ability to follow up and nurture these prospects via email and make them offers.

But right now, we have the opportunity to capture the ‘hyper-active buyers’ – by making them an offer so good they can’t refuse.

You see, once a prospect downloads your lead magnet…

They will automatically be redirected to a thank you page, where you will present your product/service.

A big chunk of that traffic will convert into sales but you make sure to capture their contact details as well, and now you have the opportunity to present even more offers to these people.

Increasing on average how much money every prospect spends with you.

But more on that in future posts.

Ultimate Action List

Now that you know exactly the essential components that you need to develop a lead generation system.

Here is a quick action list you can use at any time:

Understand the importance of capturing leads and getting contact details.
Develop a high-value piece of information to give away for free.
Create an attention-grabbing headline for your opt-in page that promises a specific benefit.
Craft a sub headline that restates your offer and explains how the content will be delivered.
Include ultra-compelling fascination bullets that tease and tempt potential customers.
Collect only essential information, such as name and email address, on your opt-in form.
Use follow-up emails to make offers and convert leads into paying customers.
Capture hyperactive buyers by presenting them with irresistible offers on the thank you page.

There you have it, the Lead Generation System.

I hope you found these helpful.

Take some time this Monday to begin implementing what I've shared here today, and then hit me up on Linkedin in a few weeks with an update.

Let’s build together!

Sebastian Morino

P.S. Whenever you're ready, there are 3 ways I can help you:

1: Build your clarity, systems, and growth with 1:1 consultations here.

2: Follow me on Twitter, LinkedIn, and Threads for more operating systems, marketing tips, sales funnels, and automation systems.