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We are back with the Roadmap Newsletter!

As you may notice…

I was reported lost for the last 6 months:

• I didn’t burn out.

• I didn’t quit social media.

I was taking a step back & rethinking my business strategy:

• Building more skills.

• Building new systems.

• And creating a new product.

That of course came with it’s consequences.

My marketing completely stopped.

With no marketing = No leads.

With no leads = No sales.

Plus — I completely lost my audience engagement.

All my avg. metrics went back to 0.

I let the account dry.

(big mistake)

Lesson taken.

Because of that…

I knew I had to recover my momentum.

And the easiest way to do it, is by networking with other creators.

That’s when I came up with the Networking System 2.0.

With this system, I was able to:

• Increase my online reputation.

• Recover my lost audience engagement.

• And connect with a ton of different entrepreneurs.

That being said, let's dive in:

Publish Content Daily

The first step before networking with anyone is to post content.

Focus on 2 things:

• Choose 2 platforms.

• Post every single day.

Are you good with writing?

Choose threads or twitter.

Are you good with video?

Choose Instagram, YouTube or TikTok.

Are you good with design & writing?

Start with LinkedIn.

I personally like Threads.

Is the easiest platform to grow right now.

And the community is extremely good & supporting.

Totally recommend it.

First things first…

Build a minimum following and engagement.

This needs to happen across your content in order to make the strategy work.

Why?

Because the secret is what happens in the comments.

Start writing around your Content Categories and people will come to you.

Content Categories

Your content needs to feel consistent.

Make sure to always speak around the same topics to keep a brand voice and retain engagement.

For example, these are my content categories:

• Marketing.

• Audience Building.

• Copywriting.

• Sales Funnels.

The idea is that when someone thinks about “topic” — you are the first person that comes to mind.

Content Formats

Your audience will resonate with specific content types.

Experiment with:

• Lists

• Stories

• Guides

• How-tos

Combine formats in unique ways to invent new formats.

Keep iterating until you find something that works.

Leave your audience craving for more.

If you want a complete system talking about how to develop good content…

Check my latest post — The Content Creation System.

There you will find everything you need to know to get GOOD at the content creation game.

Build Engagement & Momentum

Once you get good at content, people will start to leave some likes and comments on your posts.

Now is time to boost your growth to the next level.

Do the following steps:

• Go to your post’s comment section.

• Like the comment they left.

• Answer the comment.

• Add value to the conversation.

• Go to their profile.

• Like 3 of their latest posts.

• Leave a good comment on 1 of them.

When you do this 4 things happen:

• It pinpoints who is posting similar content in your niche.

• People are encouraged to leave comments on your posts.

• They see that you provide extra value answering questions.

• It lets the platform know that people like your stuff.

Boosting it’s reach as consequence.

Be social. Is called social media for a reason.

This is what I call: Inbound Networking.

Now, let's dive into how to do Outbound Networking.

Networking Board

There is gonna be a point…

Where you see the same creators comment over and over again.

These creators will become part of your Networking Board.

After 3 posts commented by the same creator, you are going to do the following:

• Follow them.

• Activate the notification bell.

• You will have a maximum of 50 selected.

• Make sure they post similar content.

If a better creator comes to your world, you delete the worst of your list.

Board of Advisors - Example.

How do you know who is a good creator?

Simple:

• Follower Count (10% Importance).

• Post Frequency (15% Importance).

• Engagement Rate (25% Importance).

• How much they engage with your stuff. (50% Importance).

If someone has a massive following,

They post every single day,

And a good audience engagement,

But they barely engage with your stuff.

THEN, that is a bad Networking Board Member.

Be ruthless with this.

Cut anyone that is not helping you grow.

At the beginning you will not have anyone in your board.

If that is the case, choose your 50 creators.

Add them on the list following this criteria:

• 100K to 1M (3 creators).

• 50K to 100K (5 creators).

• 10K to 50K (7 creators).

• 5K to 10K (15 creators).

• 0 - 5K (20 creators).

Replies done right.

This is the simplest step of the process.

But surprising enough…

I barely see anyone doing it.

Most creators reply with nothing to add to the conversation.

Here’s how to do it properly:

Networking Strategy - Example Video.

• Pull something from the post.

• Dive deeper into that.

Use the opportunity to develop a post below the comments.

Something that adds to the conversation.

Something that adds value.

Also, make sure to reply to every single comment in your post.

• Give more advice

• Answer questions

• Engage in meaningful conversations.

Outbound Networking

Now that you have your Networking Board.

Go to every single profile and engage with their content.

Follow this simple process:

• Block 1 hour daily

• Engage with all of their posts.

Make sure to leave valuable comments.

If you don't have time for this.

I get It…

You are busy with other high-leverage activities.

So I'm going to show you how to do it with AI.

AI Networking

• Open Chat GBT.

• Use the setup prompt.

• Copy-Paste the post that you will leave the comment.

• Copy the answer of Chat GBT.

• Tune it before posting.

• Repeat.

Setup Prompt:

We are going to start a social media engagement session.

This means that we are going to answer posts on threads, Twitter, and LinkedIn.

Every time I prompt you the post of someone, you are going to develop a nice comment that adds value to the post itself.

Follow this format for the answers:

How to be good at W?

• Do X

• Do Y

• Do Z

Closing Line

This is an example, not a template.

Each comment needs to feel unique, human, and with the same writing style of whom we are replying to the post too.

Say yes if you understand your role.

Sometimes the AI will forget it’s instructions.

You can tune the AI prompts by giving simple directions.

Examples:

• More casual.

• Less words.

• Remember to follow this format, etc.

Get on 1-1 Calls

Collaborate with other creators.

Some of them may offer free coaching calls.

Use this opportunity to do 4 things:

• Learn new skills.

• Make a deeper connection.

• Record the session for content.

• Use their authority to boost growth.

Record Conversation

To make this easy use otter.ai.

You set it up once & forget it.

The tool will record every following zoom call automatically, write down the entire conversation & at the same time make highlights of the best moments.

In a few words: Collaborative content made easy.

After recording the session…

You can repurpose the video for:

• YouTube Video.

• 10+ shorts or reels.

• 1 big case study thread.

• Screenshot material for different tweets.

This type of content makes wonders for your metrics.

Develop Collaborative Content

Here’s the secret of this system.

When you make the thread…

Make 2 version:

• 1 for your account.

• And the other for theirs.

Then you will reach out with this message:

Hey (name), how are you?

I had an amazing time on the coaching call, thanks a lot for taking 30 minutes of your time.

I made for you a post for threads/twitter from our session.

Is my way to say thanks. — you can post it if you like it.

Let me know if it’s valuable.

Simple, straight to the point.

With this move you can leverage & capture some of their audience.

Making your audience growth 10x in the process.

There you have it, the Networking System 2.0

I hope you found these helpful.

Take some time this Monday to begin implementing what I've shared here today, and then hit me up on LinkedIn in a few weeks with an update.

Let’s build together!

Sebastian Morino

P.S. Whenever you're ready, there are 2 ways I can help you:

1: Build your clarity, systems, and growth with 1:1 consultations here.

2: Follow me on Twitter, LinkedIn, and Threads for more operating systems.

If you find this helpful…

Share this post with another entrepreneur!

Content OS

For the last 6 months, I have been developing Content OS.

A system to create content like clockwork, build an audience & monetize your knowledge through creative work.

With this system, you will be able:

• Develop the foundation for your content empire.

• Build authority & become the go-to expert in your space

• And build a cult following that will buy anything you place in front of them.

What’s inside?

• 2+ years of compressed knowledge.

• 35 hours of witting + editing + design.

• 16 modules with step-by-step.

• 90-day content library.

• 3 carousel templates

• 3 Lead Magnet CTA’s

• 3 Notion templates.

• 25+ hooks formulas.

Plus — 3-month roadmap to 1000 followers.

Release date: 09/04/2024

First 10 people will get it for FREE.

Still deciding on the price point.

Stay tuned for that! 👋

See you again next week!