Content Creation 2.0

Estimated Reading Time: (6-11 minutes)

We already discussed content creation a few months ago in the newsletter…

But, that was when I only had 15 subscribers.

Now with an audience of 1000+ subscribers…

I want to provide a remastered version of it.

(With new lessons and findings of course).

In today’s newsletter, I will give you a copy-and-paste system for building your massive following on social media.

This is the same process I followed to build my brand and grow to 10,000+ total followers, across multiple platforms, in just 6 months, generating $15,000 in the process.

Quick Story

I've been in business for much longer than most people would assume.

For most — I just started a few months ago.

But In reality, I've been kicking on the game for at least 3 years.

And you know, I don't blame them.

I always wanted to make money and be anonymous.

I thought that the only thing that you needed to grow a business…

Was to run ads and do cold outreach — nothing else.

Direct Response Marketing at its core.

Every time I heard “Brand”, “Build an Audience” or making content as a whole.

I thought: “Nah that is not for me”

I was very wrong.

You see…

Even if you get good results through ads and outbound.

I learned (the hard way) that making content can BOOST the performance of those two channels.

When you make content:

• You get the word out.

• You make your work public.

• And as a result — You build a level of trust that is not possible through the other methods.

You build a reputation

You build a brand.

Also, the sales process becomes WAY easier.

When you run ads, you need to present several testimonials, case studies, social proof, or any piece of information that tells your very skeptical prospect that you know what you are doing.

Also, when you're on sales calls, it's really common (especially when you're just starting) to hear something like:

"Yep, everything sounds awesome, I just want to see some case studies."

Sure, If you have them perfect.

But still — it makes you go back and forth several times, through several communication channels just to get someone to say YES.

You present super complicated offers.

“Break-your-pocket” guarantees.

Scarcity and Urgency Tactics.

And thousands of direct response strategies to just get an average of 5% conversion rate.

“Sigh”😪

I was exhausted

Not because these strategies didn't work

Trust, they do — and VERY well.

But I wanted to make my life easier.

That is when I decided: I NEED to post content.

I want customers to chase me, instead of the other way around.

And use my Ads and Outbound to put my business on overdrive.

But at the same time, make my business not rely on it.

Here is when I began the journey to discover the concepts, strategies, and tactics I needed to learn.

The ultimate goal is to build a content creation machine.

And today, I will share EVERYTHING with you.

I call it The Content Creation 2.0

With this strategy, you will be able:

• Build a public reputation.

• Become the go-to expert in your space

• And build a cult following that will buy anything you place in front of them.

That being said, let's dive in:

Warning: This is a very long framework, I recommend sitting down, getting rid of all distractions, and fully focusing on understanding the key principles of what makes a content creation system.

This is all you need to know about Content Creation - the ultimate resource!

I’m giving all of this information for free…

So you don't need to pay thousands of dollars for coaching, courses, or digital products.

Framework 1: The Attractive Character

The Attractive Character is a concept taught in the Dotcom Secrets book by Russel Brunson, Founder of ClickFunnels.

The attractive character is just a fancy word for a personal brand.

I have a complete article on how to build a personal brand from the ground up:

Here’s the system:

https://the-roadmap.beehiiv.com/p/personal-brand-2-0.

Framework 2: Content Creation

I want to make this process as easy as possible for you.

This is my 6-step Content Creation Process.

Multiple Frameworks are featured inside of this...

If you feel confused at some point, don't worry, I will explain everything below.

Step 1: Curate Inspiration the Night Before

Before going to bed, write down the content you will write the next day.

I will show how to Curate Inspiration on Framework 4.

When adding ideas to your backlog, draw inspiration from your content vault (Framework 5)

You can also get content inspiration from your Twitter bookmarks, Instagram saves, TypeShare, YouTube videos, Reddit, and Answer the Public.

Make a plan for what you are going to write the next day, keeping in mind the four main topics you talk about on a daily basis (Framework 7)

Step 2: 4 Hours of Deep Work.

First thing in the morning, sit down, drink a cup of coffee, and start writing.

You already know what you are going to write down, so simply start typing.

You DON't stop before 4 hours of work.

Make yourself accountable.

Step 3: Write Content Daily

This is my current content breakdown.

Feel free to steal it.

LinkedIn Strategy

• 1 daily written posts OR 1 daily LinkedIn carousel

• 10 engagements per day.

X (Twitter) Strategy

• 3🧵per week

• 21 weekly single tweets.

• 10 engagements per day

Threads Strategy

• 3🧵per week

• 21 weekly single posts.

• 10 engagements per day.

Newsletter Strategy

All the content comes from this.

I create 1 long-form content newsletter explaining a system in detail.

From that piece of content, I break down smaller nuggets of wisdom across all my posts.

You don't need to create countless posts.

Distribution is key, so change the format, not the content.

I have a complete article on content distribution.

Here’s the system:

https://the-roadmap.beehiiv.com/p/content-distribution-system.

Step 4: Take a Break.

Do something different, work on less creative tasks, go to a meeting, or simply do something that distracts you.

This is usually best when you get writer's block.

• I like to go to the gym

• Turn on my favorite podcast

• And get inspiration for my next content line.

Step 5: Edit.

The best content conveys a simple message.

Delete sentences and unnecessary words.

The purpose of each sentence is to gain permission from the reader to read the next one.

Make sure to do the same.

Step 6: Schedule and Publish.

Hit "publish" every day.

If you want to change the world, publish content daily. My mission is to inspire 1 million founders to achieve their dreams in life and in business through proven systems.

And that is impossible If I don't make my work public.

It will be hard for a platform to not push your content if you post 300 days in a row.

The algorithm will eventually support you.

Framework 3: Content Schedule

Consistency is the ultimate unfair advantage.

It forms the backbone of your strategy.

Make sure to establish a clear cadence and stick to it.

Scheduling content will make this effortless.

Embrace automation to scale faster.

Framework 4: Content Backlog

Most creators don't know what to write about.

A backlog fixes that:

• Store viral ideas

• Know what to write about

• Batch content to schedule in advance

Reclaim your mental bandwidth to create banger content.

Destroy blank page syndrome.

This is not the same as the content vault.

The backlog is your unique ideas.

Make sure to write them down and capture your moments of wisdom.

Framework 5: Content Vault

Eliminate writer's block by curating content to emulate.

Store content in:

• Reddit

• Linkedin saves

• YouTube playlists

• Twitter bookmarks

• Instagram collections

Use it as inspiration to create mind-blowing content.

Never run out of ideas again.

The idea is that you store content (from other people) that sparks your attention.

Framework 6: Board of Advisors.

Where to save the content is the first step.

But the next natural thing is to curate the source we get it from.

Choose at least 5 content creators you aspire to.

Make sure they develop content around the same topic categories.

Every time that they drop a banger post.

Store it and then use it as a template.

Framework 7: Content Categories

Your content needs to feel consistent.

Make sure to always speak around the same topics to keep a brand voice a retain your following.

For example, my content categories are:

• Marketing

• Audience Building

• Copywriting.

• Sales Funnels

The idea is that when someone thinks about “topic” — you are the first person that comes to mind.

Framework 8: Founder Flywheel

Make sure you're hitting your audience on all fronts.

I'm active everywhere that is on writing from:

• Twitter

• LinkedIn

• Threads

• Newsletter

Your distribution strategy is the oxygen of your brand.

Stop, and you'll cease to exist.

Framework 9: Content Formats

Your audience will resonate with specific content types.

Experiment with:

• Lists

• Stories

• Guides

• How-tos

Combine formats in unique ways to invent new formats.

Keep iterating until you find what works.

Leave your audience craving for more.

Framework 10: Time Projection

Think in years—not months

Content is a long game.

If you're in this for life — patience is key.

Example of Time Projection:

For example, two months ago, I developed a post where it said the following.

My results after 1 month of developing content:

• 500+ followers across all platforms.

• 6 new subscribers to my newsletter

• 400+ short pieces of content

• 6+ blog articles

My results after 6 months of posting content:

• 10,000+ followers across all platforms

• 1000+ newsletter subscribers

• 15,000+ Short pieces of content

• 25+ blog articles

Projection for the next 6 months. (based on the same growth rate)

• 20,000+ followers across all platforms

• 2000+ newsletter subscribers

• 30,000+ Short pieces of content

• 50+ blog articles

Framework 11: Networking Strategy (Bonus)

This is what is gonna give you your first 1000 followers.

Lets’ be real…

When you start posting content you are invisible.

• Yeah you can post good stuff.

• You can optimize your profile.

• You can make your brand look beautiful.

But nothing matters if no one knows you exist.

Here’s the secret…

Post outbound content.

Wait, what?

Let me explain.

Because you have no followers…

No one likes your post.

Because no one likes…

You don’t get followers

Is the flywheel of despair.

Posting content wont solve it.

You need to first steal followers from other creators.

Get your board of advisors and comment on all of their posts.

But don’t just post random replies.

Make a post, based on the post from the other creator.

Here’s a small video how:

Networking.

There you have it, the Content Creation 2.0

I hope you found these helpful.

Take some time this Monday to begin implementing what I've shared here today, and then hit me up on LinkedIn in a few weeks with an update.

Let’s build together!

Sebastian Morino

P.S. Whenever you're ready, there are 2 ways I can help you:

1: Ready to build your sales funnel and add $25k/m to your business? Let's chat. 1:1 consultations here.

2: Follow me on Twitter, LinkedIn, and Threads for more operating systems, marketing tips, sales funnels, and automation systems.

If you find this helpful, and you think It can help someone else…

Share this post with another entrepreneur!

P.S.S. For the last 6 months, I have been developing the Content OS.

A multi-step system for creating your social media empire and generating 6-12 pieces of high-performance social media content each week.

On top of that, It will include the following:

90 days worth of content (ready to go)

• 270 Short Posts

• 38 Long Thread Posts

Assets:

• 25+ Hook formulas

• 4 Carousel Template.

• 3 Lead Magnet CTA Template

• 3-month roadmap from 0 to 1000 followers.

Extra Framework & Systems:

• Monetization Roadmap

• Personal Brand Framework

• Brand Assets Checklist

• Offer Creation Framework

• Market Research System

• Content Creation System

• Content Distribution System

• Marketing Planner

• Automation & Scheduling Course

• Networking Strategy

I will launch the complete system with all these tools soon! (don't have a release date yet)

Stay tuned for that!

See you again next week!