Personal Brand 2.0

Estimated Reading Time: (5-7 minutes)

Imagine this: Two businesses are selling the exact same thing, offering identical deals, and talking about the same topics.

How do you make one shine above the other?

Quick answer? — Brand

Personal branding has never been more crucial.

It's opened doors I never thought possible—networking with incredible people, scoring invites to exclusive events, and landing more opportunities than ever before.

It's like expanding my luck.

And because I am sharing my skills and knowledge on public…

Selling in private becomes easier.

Why? — proof of competence.

No one can tell you that you don't know anything about marketing…

If you have 200 blog posts talking about it.

But as awesome as having a thriving personal brand is...

Growing one is a bit different than building a successful “faceless business.

This is why many founders who have managed to build successful companies struggle to build a meaningful founder-led brand.

But I believe in the years to come, personal brands will be the key differentiator between those that achieve success, and those that don’t.

The ultimate goal is to build an undeniable reputation.

We already discussed “brand” a few months ago in the newsletter…

But that was I only had 25 subscribers.

Now with an audience of 1000+ people…

I want to provide a remastered version of it.

(With new lessons and findings of course).

In today’s newsletter, I will give you a copy-and-paste system for building your personal brand on social media.

This is the exact same process I followed to build my brand and grow to a 6000+ total followers, across multiple platforms, in just 6 months, generating $15,000 in the process.

I call it The Personal Brand 2.0.

With this strategy, you will be able:

• Build a public reputation.

• Become the go-to expert in your space

• And build a cult following that will buy anything you place in front of them.

That being said, let's dive in:

Warning: This is a very long framework, I recommend sitting down, getting rid of all distractions, and fully focusing on understanding the key principles of what makes a content creation system.

This is all you need to know about Personal Brand - the ultimate resource!

I’m giving all of this information for free…

So you don't need to pay thousands of dollars for coaching, courses, or digital products.

The Attractive Character

The Attractive Character is a concept taught in the Dotcom Secrets book by Russel Brunson, Founder of ClickFunnels.

The attractive character is just a fancy word for personal brand.

It is a way to develop a consistent brand voice and tone across all of your content.

That means, creating a persona or character that represents your business.

This character should have a backstory, personality traits, and a unique voice that is consistent across all platforms.

To implement the framework:

• Start by defining your ideal customer

• Define Pain Points and Desires.

• And then, develop a backstory that explains how the character overcame those pain points.

It is important for people to have something they can resonate with.

They need to feel understood.

They need to sense that you've already traveled the same path.

And that you're the special guide who will help them.

You need to show them that you already slayed the dragon that they are fighting with right now.

There are only 4 types of Attractive Characters:

• The Expert: Someone sharing a past journey.

• The Adventurer: Someone sharing the journey itself.

• The Collector: Someone who researches a topic and brings back info, but is not in the journey.

• The Reporter: Someone who interviews people on a specific journey.

In my case — I'm the adventurer.

You can use this article as an example.

• I had a problem

• Found a solution

• Tested the solution

• And then I shared it with you.

Choose the one that resembles you the most.

Once you have defined your attractive character, use them as the basis for all of your content creation.

This content will help build a loyal following of fans and customers who identify with your brand.

The New Opportunity

The best way to differentiate yourself is by presenting a unique and new way to do something.

Do you have a special way to deliver your service?

For example — I sell sales funnels

But I use a specific strategy that sets me apart from most people

• I use the Advertisment Quadrant

• Develop a High-Value, Education Front-End Offer to get Leads

• Have a simple Opt-In Page

• Have a simple upsell to capture hyper-active buyers

• And lastly, build a lead nurturing sequence to warm up the lead that didn't buy

And that is just my service.

You can do the same with Targeting:

• Business owners

• That needs leads and appointments

• Spending over $5,000 on advertisement

• And are familiar with sales funnels.

And you can deliver in different ways:

• I will teach you how to apply everything and provide you with the resources

• I will work alongside you and help you install the system with you

• I will develop everything for you.

Conclusion?

Don't limit yourself.

Be creative and remarkable.

What is your unique value proposition?

Why do customers buy from YOU instead of competitors?

What specific transformation do you guarantee?

What makes you stand out?

You need to clearly articulate what you offer to your dream buyer.

To learn how to do that:

Click here.

What is your content strategy?

At the end of the day.

Nothing matters if you don’t make yourself known.

You need to get the word out.

And the best way to do that while building a brand is “content”.

Here’s a system to get you started:

Click here.

Content Categories

Your content needs to feel consistent.

Make sure to always speak around the same topics to keep a brand voice a retain your following.

For example, my content categories are:

• Marketing

• Copywriting.

• Sales Funnels

• Audience Building

The idea is that when someone thinks about “topic” — you are the first person that comes to mind.

Publish Content Daily

You can’t build a personal brand without building your presence online.

The best way to do that?

Choose 2 platforms.

Post every single day.

I recommend LinkedIn and Threads to start.

Start writing around your Content Categories and people will come.

Establish Authority

There are 2 types of content you are gonna use

The regular posts on Social Media

And Sales Assets.

Sales Assets are long pieces of content that are usually hosted in a more private setting.

This is where you can shine and go in depth explaining your wisdom to others.

Publish things like:

• Digital Products

• Free Workshops

• Free Courses

• Loom Videos

• E-books

• Blogs

Rented Audience → Owned Audience

As you get more followers, you’ll want to begin adding them to your own personal email list.

This does 2 things:

#1 - It helps deepen the relationship you have with them.

#2 - It moves your followers from a “rented audience” to an “owned audience.” This also makes it easier to connect with followers and to them.

I use Beehiiv for email and recommend you do too.

To begin driving traffic, just put a newsletter link in your Social Media Bio.

Create Your First Offer

The next level of growing your personal brand is to start making offers.

Selling something automatically positions you as an expert and h you become known as the “go-to” in a particular area.

This works wonders for increasing your word-of-mouth growth.

To figure out what to sell, start by surveying your community. Ask people what they want to see from you.

Find something that matches your content categories, and proven vehicle and mix it with a monetization strategy:

• Paid Newsletter

• Membership

• Consulting

• Course

• SaaS

Here’s a system to get you started:

Click here

Network with People in Your Space

You need to engage with other people in your market.

The best way to do it is with the Engagement System.

In short, you need to follow these steps:

• Build Your Board of Advisors

• Make sure they match the Content Categories

• Engage at least 3 times with each creator.

• Target Breakdown:

  • 5 creators under 500 followers

  • 5 creators under 1500 followers

  • 3 creators under 10,000

  • 2 creators over 10,000

Here’s a system to get you started:

Click here

Ultimate Action List

1. The Attractive Character:

   • Define your ideal customer

   • Create a compelling backstory that resonates with your audience

2. The New Opportunity:

   • Identify a unique and innovative way to deliver your service

   • Implement the Advertisement Quadrant strategy to set yourself apart

3. What is your niche?:

   • Choose a specific niche to dominate

   • Focus on becoming an expert in your chosen niche

4. What is your unique value proposition?:

   • Clearly articulate the specific transformation you offer to your customers

   • Highlight what makes you stand out from your competitors

5. What is your brand’s core color?:

   • Consider the emotions and identity you want to convey with your brand

   • Choose colors that align with your desired brand image

6. What is your content strategy?:

   • Create a plan to consistently produce and share content

   • Utilize the Content Creation System mentioned in the document

7. Content Categories:

   • Define specific topics that align with your brand and audience

   • Consistently create content around these categories to establish your expertise

8. Publish Content Daily:

   • Choose two platforms to focus on, such as LinkedIn and Threads

   • Commit to posting content every day on these platforms

9. Establish Authority:

   • Create long-form content pieces, such as ebooks or courses, to showcase your expertise

   • Share these sales assets in a more private setting to provide value to your audience

10. Rented Audience → Owned Audience:

    • Start building your own personal email list to deepen your relationship with your followers

    • Use Beehiiv or a similar platform to manage your email list and send newsletters

11. Create Your First Offer:

    • Survey your community to understand what they want from you

    • Develop an offer that aligns with your content categories and monetization strategy

12. Network with People in Your Space:

    • Build relationships with other creators in your market

    • Engage with them at least three times, targeting creators at different follower counts

By following these tactical steps, you'll develop a massive personal brand that yields impactful results and builds a huge community.

There you have it, the Personal Brand Framework.

I hope you found these helpful.

Take some time this Monday to begin implementing what I've shared here today, and then hit me up on LinkedIn in a few weeks with an update.

Let’s build together!

Sebastian Morino

P.S. Whenever you're ready, there are 2 ways I can help you:

1: Ready to build your sales funnel and add $25k/m to your business? Let's chat. 1:1 consultations here.

2: Follow me on Twitter, LinkedIn, and Threads for more operating systems, marketing tips, sales funnels, and automation systems.

If you find this helpful, and you think It can help someone else…

Share this post with another entrepreneur!

P.S.S. For the last 6 months, I have been developing the Content OS.

A multi-step system for creating your social media empire and generating 6-12 pieces of high-performance social media content each week.

On top of that, It will include the following:

90 days worth of content (ready to go)

• 270 Short Posts

• 38 Long Thread Posts

Assets:

• 25+ Hook formulas

• 4 Carousel Template.

• 3 Lead Magnet CTA Template

• 3-month roadmap from 0 to 1000 followers.

Extra Framework & Systems:

• Monetization Roadmap

• Personal Brand Framework

• Brand Assets Checklist

• Offer Creation Framework

• Market Research System

• Content Creation System

• Content Distribution System

• Marketing Planner

• Automation & Scheduling Course

• Networking Strategy

I will launch the complete system with all these tools soon! (don't have a release date yet)

Stay tuned for that!

See you again next week!