The Networking System

Estimated Reading Time: (5-7 minutes)

The Roadmap Series:

So far we have gone through:

1. The Irresistible Offer Framework (Part 1 to 3):

   A step-by-step guide to creating irresistible offers, boost your sales and generate more revenue.

2. The Perfect Headline Framework

   How to use pain points, numbers, copywriting tactics, and power words to trigger engagement and action from your audience.

3. The Landing Page Copywriting System:

   Learn how to develop the best-performing Landing Pages in the industry with a system that shows you how to use the exact structure, language, copywriting tactics, and sales strategy that you need to succeed.

4. The Lead Nurturing System:

   4-Step Strategy To Turn Internet Wanderers Into Long-Term Customers.

5. The Lead Capturing System:

   How to develop a killer opt-in page & capture leads like a marketing expert.

6. The Lead Magnet Framework:

   How to create irresistible lead magnets and force the contact details out of your prospects.

7. The Content Creation System:

   How I've built a total audience of 1,600 raving fans across multiple platforms in only 3 months, generating $15,000 in pure organic revenue.

8. The Content Distribution System:

   How to develop a 90-day Content Backlog in just 1 week of condensed work.

9. The Personal Brand Framework:

   How to build a massive personal brand and make yourself the go-to expert.

10. The Copywriting System

    8 Proven Concepts to Turn Yourself Into a Copywriting Machine

We already know:

• How to develop offers

• How to create hooks & headlines

• How to develop a Landing Page

• Nurture Leads

• Capture Leads

• Develop Content

• Distribute Content

• How to develop a personal brand.

• And how to develop high-converting copy.

In all my newsletter I always present the next natural problem that you will encounter.

But today, I want to dive deep into social media networking.

This week I am going to reveal…

A secret system that helped me 10X my social media growth rate across all platforms.

Making my Threads account go from:

70 followers all the way to 350 followers with 25% engagement.

And making my LinkedIn account go from:

500 followers to 1500 followers.

All within 4 months of posting content.

I call it The Networking System.

With this strategy, you will be able to:

• Build a public reputation.

• Connect with like-minded people in your space.

• And build massive engagement on every single one of your posts.

That being said, let's dive in:

Warning: This is a very long framework, I recommend sitting down, getting rid of all distractions, and fully focusing on understanding the key principles of what makes a content creation system.

This is all you need to know about Social Media Networking - the ultimate resource!

I’m giving all of this information for free…

So you don't need to pay thousands of dollars for coaching, courses, or digital products.

Publish Content Daily

The first step before networking with anyone on social media is to post content.

The best way to do that?

Choose 2 platforms.

Post every single day.

I recommend LinkedIn and Threads to start.

First, you need to build a minimum following and engagement.

This needs to happen across your content in order to make this strategy work.

Why?

Because the secret is what happens in the comments.

Start writing around your Content Categories and people will come to you.

Content Categories

Your content needs to feel consistent.

Make sure to always speak around the same topics to keep a brand voice and retain your following.

For example, my content categories are:

• Marketing

• Audience Building

• Copywriting.

• Sales Funnels

The idea is that when someone thinks about “topic” — you are the first person that comes to mind.

Content Formats

Your audience will resonate with specific content types.

Experiment with:

• Lists

• Stories

• Guides

• How-tos

Combine formats in unique ways to invent new formats.

Keep iterating until you find what works.

Leave your audience craving for more.

If you want a complete system talking about how to develop good content…

Check my latest post — The Content Creation System.

There you will find everything you need to know to get GOOD at the content creation game.

Build Engagement & Momentum

Once you get good at content, people start to leave some likes and comments.

Now is your time to boost your growth to the next level.

Do the following steps:

• Go to your post comment section.

• Like the comment they left.

• Answer the comment.

• Add value to the conversation.

• Go to their profile.

• Like 3 of their latest posts

• Leave a good comment on 1 of them.

When you do this 4 things happen:

• It pinpoints who is posting similar content in your niche.

• People are encouraged to keep leaving comments on your posts.

• They see that if they have a question, you can answer it right away.

• It lets the platform know that people are engaging in this post, pushing it higher in the feed.

This is what I call: Inbound Networking.

Make sure to let people know…

That you are open to engaging in conversation and helping other people.

Now, let's dive into how to do Outbound Networking.

Networking Board

There is gonna be a point…

Where you see the same creators comment over and over again in your posts.

These creators will become part of your Networking Board.

After 3 posts commented by the same creator, you are going to do the following:

• Follow them

• Activate the notification bell.

• You will have a maximum of 20 selected.

• Make sure they speak about the same topics as you.

• If a better creator comes to your world, you delete the worst of your list.

How do you know who is a good creator?

Simple:

• Follower Count (10% Importance)

• Post Frequency (15% Importance)

• Engagement Rate (25% Importance)

• How much they engage with your stuff. (50% Importance)

If someone has a massive following, they post every single day, and they have massive engagement on their post.

But, they barely engage with your stuff.

THEN, that is a bad Networking Board Member.

Be ruthless with this.

Cut anyone that is not helping you to grow.

Engagement OS

This is the simplest step of the process.

But surprising enough…

People don't understand how to do it.

They answer their comment with empty information and nothing to add to the conversation.

Yes, sometimes there is nothing to add.

For example:

They leave a comment in your post like: Amazing post.

In that case, it is normal to just answer a thank you.

But if they leave something like:

See the opportunity to develop a post below the comment.

This comes with practice, so don't get discouraged if you don't get it right away.

Outbound Networking

Now that you have your Networking Board.

Now is the time to go…

To every single profile and engage with their content

You are going to do the following:

For an hour, every single day, to every single one of their posts.

• Like

• And leave a valuable comment.

If you don't have time for this.

I get It…

You are busy with other high-leverage activities.

So I'm going to show you how to do it with AI.

• Open Chat GBT

• Use the setup prompt

• Copy-Paste the post that you will leave the comment

• Copy the answer of Chat GBT

• Tune it before posting

• Repeat.

Setup Prompt:

We are going to start a social media engagement session.

This means that we are going to answer a bunch of posts on threads, Twitter, and LinkedIn.

Every time I prompt you the post of someone, you are going to develop a nice comment that adds value to the post itself.

For example:

How to be good at W?

• Do X

• Do Y

• Do Z

Do XYZ to improve W

The second way to do it is by pinpointing one of the points of the post and write about it.

Example:

The post is about X and Y

You write about:

How to be good with X

• X

• X

• X

XYZ text.

This is an example, not a template. Each comment needs to feel unique, and human, and it needs to match the writing style of whom we are replying to the post too.

Say yes if you understand your role.

Ultimate Action List

1. Publish Content Daily: Consistently create and share content on social media to establish a regular presence and keep your audience engaged.

2. Content Categories: Define and maintain consistent themes or topics for your content.

3. Content Formats: Experiment with various formats.

   Continually iterate and optimize your content delivery to find what works best.

4. Build Engagement & Momentum: Focus on fostering engagement with your audience through meaningful interactions.

5. Networking Board: Create a list of creators who consistently engage with your content and share similar topics of interest.

6. Engagement OS: Engage with comments left on your posts, providing meaningful responses, and adding value to the conversation.

7. Outbound Networking: Engage daily with creators on your networking board.

By following these tactical steps, you'll develop a massive following that yields impactful results and builds a huge community.

There you have it, the Networking System

I hope you found these helpful.

Take some time this Monday to begin implementing what I've shared here today, and then hit me up on Linkedin in a few weeks with an update.

Let’s build together!

Sebastian Morino

P.S. Whenever you're ready, there are 2 ways I can help you:

1: Build your clarity, systems, and growth with 1:1 consultations here.

2: Follow me on Twitter, LinkedIn, and Threads for more operating systems, marketing tips, sales funnels, and automation systems.

If you find this helpful, and you think It can help someone else…

Share this post with another entrepreneur!

P.S.S. A few days ago I said in a post I was developing a content strategy system that would include the following:

• 90 days worth of content (ready to go)

• 25+ Hook formulas

• 4 Linkedin Carousel Template.

• 3-month roadmap from 0 to 1000 followers.

• And much more.

This system is just an overview.

I will develop a complete system with all these tools inside in the following weeks.

The name will be “Content Strategy OS”

Stay tuned for that!

See you again next week!