Newsletter OS

How to launch a newsletter and convert 40% of your audience.

Author

Sebastian Morino
November 25, 2023

Estimated Reading Time: (5-7 minutes)

How to launch a newsletter...

And get tons of leads in the process.

You are a very busy person…

So I will go straight to the system.

This time I don't have a crazy story or epiphany moment.

But I can say one thing…

This system has been developed completely on personal experience.

It is the unique approach I took when I launched The Roadmap Newsletter.

I'm gonna walk you through:

  • How did I come up with the strategy

  • The day-to-day results from a 1st person view.

  • And how you can do the same thing.

This system allowed me to:

  • Grow to a total audience of 4000 followers.

  • Get 600+ subscribers to my email list.

  • In only 6 months posting online.

The process is divided into 4 phases:

  • Phase 1: Strategy.

  • Phase 2: Tech Setup.

  • Phase 3: Design Assets.

  • Phase 4: Copywriting Assets.

  • Phase 5: Scale & Grow.

I call it Newsletter OS.

With this framework, you will be able to:

  • Launch the perfect lead magnet

  • Convert a huge % of your audience.

  • And learn how to capture and retain attention.

That being said, let's dive in:

Warning: This is a very long framework, I recommend sitting down, getting rid of all distractions, and fully focusing on understanding the key principles of what makes a newsletter.

This is all you need to know about Newsletters - the ultimate resource!

I’m giving all of this information for free…

So you don't need to pay thousands of dollars for coaching, courses, or digital products.

Phase 1: Strategy.

First, you gotta figure out what are you going to talk about.

You gotta answer 3 questions:

What is the main focus of the newsletter?

What are going to be the main topics?

What's the name?

I can't help you with the name, but I can help you with the other two.

Here's how to figure it out:

  • Define the problem you solve.

  • Define the destination for your solution.

  • Break down the journey into milestones.

  • Present micro-solution for each milestone.

For example:

Problem: Poor Lead Gen.

Solution: Tons of leads

Milestones:

  • Acquisition channel

  • Sales Funnel

  • Sales Process

  • Etc.

Micro-Solution:

  • Content Strategy

  • Advertisement Strategy

  • Outbound Strategy

  • Landing Page Framework

  • Lead Nurturing System

  • Etc.

The focus is the main problem that you are solving in your business.

The milestones are sub-problems.

Each milestone has micro problems.

And your articles are micro solutions.

Phase 2: Tech Setup

Now is the time to set up all the tech stuff.

That includes but is not limited to:

  • Newsletter Platform

  • Email Marketing

  • Website

  • Domain

For the sake of simplicity…

I chose an all-in-one platform.

@beehiiv.

This platform allows me to:

  • Grow for free until 2500 subscribers

  • Use sponsorships inside the platform

  • See analytics and dashboards

  • Have automation sequences

  • Schedule posts in advance

  • Have my own website

  • Post all articles easily

Here's a full tutorial playlist:

Here's the platform:

Phase 3: Design Assets

Now is the time to design your newsletter assets.

This is the stuff that your clients see before subscribing.

Here's a basic checklist:

  • Newsletter Thumbnail

  • Post Thumbnail Template

  • Newsletter Logo

You can use my newsletter as an example:

  • Each post has its dedicated thumbnail

  • My newsletter has its own dedicated logo

  • My newsletter has its main thumbnail.

I developed all my assets with Canva.

(It's free)

Phase 4: Copywriting Assets

When developing your newsletter…

You need to be able to easily do 2 things:

  1. Promote your newsletter

  2. And write your articles/emails.

Develop assets that will help you to do that:

  • Hooks & Formulas

  • Post Article Template

  • Social Media Posts CTA

If you want to learn how to develop these…

Click here:

Phase 5: Scale & Grow

We can't predict the future…

But we can predict the action required to make that future happen.

When I started my newsletter…

I only had 50 followers on social media.

No one knew who I was.

But I knew that If I get my work out there.

If I make my work public…

Sooner or later people will get notice.

So that is what I did:

  • Starting to post content every day.

  • Start posting articles every week.

  • Rebrand my business twice.

This is what happened:

Week 1:

  • 5 subscribers.

  • 1 article & 21 posts

  • Just my sister knows.

Week 2:

  • 5 subscribers

  • 2 articles & 42 posts.

  • Nothing, this is not working.

Week 8:

  • 10 subscribers.

  • 8 articles & 168 posts.

  • 2 months nothing happens, I might just quit.

Week 14:

  • 50 subscribers.

  • 14 articles & 294 posts.

  • Finally some movement.

Week 18:

  • 480 subscribers.

  • 18 articles & 336 posts.

  • I can rock with that.

Week 19:

  • 550 subscribers.

  • 19 articles & 357 posts.

  • Looking strong.

Week 20:

  • 650+ subscribers.

  • 20 articles & 420 posts.

  • Just getting started.

Most of the growth that I'm getting happened in the last weeks.

Moral of the story?

  • Don't give up.

  • Keep going

  • Your time will come.

You need to beat the boss at this level to go to the next.

That is part of the game.

Pro tip:

  • Stay consistent

  • Post at least 1x per week.

  • Promote your newsletter every day.

  • Determine a time when you always post.

Want to grow faster?

  • Try more first.

  • Then try to do it better.

  • Try to avoid doing new.

Ultimate Action List

If you forget everything in this article, remember this checklist:

Phase 1: Strategy

  • Define the main focus of your newsletter.

  • Identify the main topics you'll cover.

  • Come up with a catchy name for your newsletter.

Phase 2: Tech Setup

  • Choose a newsletter platform like @beehiiv.

  • Set up email marketing and create a website.

  • Register a domain.

Phase 3: Design Assets

  • Create your newsletter design assets.

  • Use free design tools like Canva.

Phase 4: Copywriting Assets

  • Develop attention-grabbing hooks and writing formulas.

  • Create a template for your articles/emails.

  • Craft compelling calls-to-action for social media posts.

Phase 5: Scale & Grow

  • Set a consistent posting schedule.

  • Promote your newsletter on social media.

  • Stay determined, and believe in your work.

By following these tactical steps, you'll become a Newsletter Master who yields impactful results and sales for your business.

There you have it, the Newsletter OS

I hope you found these helpful.

Take some time this Monday to begin implementing what I've shared here today, and then hit me up on Linkedin in a few weeks with an update.

Let’s build together!

Sebastian Morino

P.S. Whenever you're ready, there are 2 ways I can help you:

1: Build your clarity, systems, and growth with 1:1 consultations here.

2: Follow me on Twitter, LinkedIn, and Threads for more operating systems, marketing tips, sales funnels, and automation systems.

If you find this helpful, and you think It can help someone else…

Share this post with another entrepreneur!

P.S.S. For the last 3 months, I have been developing the Content OS.

A multi-step system for creating your social media empire and generating 6-12 pieces of high-performance social media content each week.

On top of that, It will include the following:

90 days worth of content (ready to go)

  • 270 Short Posts

  • 38 Long Thread Posts

Assets:

  • 25+ Hook formulas

  • 4 Carousel Template.

  • 3 Lead Magnet CTA Template

  • 3-month roadmap from 0 to 1000 followers.

Extra Framework & Systems:

  • Monetization Roadmap

  • Personal Brand Framework

  • Brand Assets Checklist

  • Offer Creation Framework

  • Market Research System

  • Content Creation System

  • Content Distribution System

  • Marketing Planner

  • Automation & Scheduling Course

  • Networking Strategy

I will launch the complete system with all these tools in the following months.

Stay tuned for that!

See you again next week!

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