Estimated Reading Time: (5-7 minutes)

The internet (and especially social media)…

Is full of complex, messy advice on how to build income online.

People tend to overcomplicate how do you let people know about your stuff.

There are 4 things you gotta do to make money:

Promote your business.

↓↓↓↓

Get tons of leads.

↓↓↓

Sell your product

↓↓

And collect cash.

There is a level of mastery on each one.

But here's the thing:

You can have a decent amount of knowledge on all of them…

And still make money.

That's why today…

I want to show you my dead-simple 5-step sales funnel.

This is the same sales funnel that allowed me to:

1. Grow to a total audience of 4000 followers across multiple platforms

2. Grow my newsletter to 600+ subscribers

3. Bringing 2 to 4 appointments a week to my business.

This is with no ads.

No reach-outs.

Just content.

To prove my point…

My entire business plan can be drawn down on a piece of paper.

This is the same strategy I use to turn attention into $$$

Let’s break down how it works.

Warning: This is a very long framework, I recommend sitting down, getting rid of all distractions, and fully focusing on understanding the key principles of what makes a Sales Funnel.

This is all you need to know about Sales Funnels - the ultimate resource!

I’m giving all of this information for free…

So you don't need to pay thousands of dollars for coaching, courses, or digital products.

Step 1: Post Good Content

When I write, I don’t try to be original or trendy.

I just talk about the same stuff every single day.

To do this I make sure that all my content falls inside 1 of my topic categories:

• Marketing

• Copywriting

• Sales Funnel

• Audience Building

On top of that, I have built a 90-day content backlog.

In simple terms:

I have a library of posts, ready-to-go, worth 90 days of content.

Then I see what it works → Repurpose

And what doesn't → Replace

For the ones that didn't perform I develop new posts around the topic.

And I always keep the winners.

Soon enough you will have a library of winning posts that go viral every single time.

You might ask yourself…

What makes a winning post?

That depends.

What is your avg. in likes and comments?

For example:

I tend to have an avg. of 40 likes and 10 comments per post.

The ones that outperform that metric → Goes in bucket 1

The ones that underperform → Goes in bucket 2

If you want to go deeper into this topic…

I have a complete content creation system already developed.

Here is the link:

https://the-roadmap.beehiiv.com/p/content-creation-system

Step 2: CTA to Newsletter

Half an hour after I share a piece of content…

I post a reply with my CTA.

For this strategy, I take 2 routes:

1. If the topic of the post resembles one of my articles:

   I share a custom article CTA

   Example:

   Having a good content creation system is key if you want to grow a massive following.

   Here is an article of how I built mine:

   [Link]

2. If the post offers a more general advice:

   I share the newsletter CTA.

   Example:

   P.S. Want to go deeper?

   I talk about this stuff all the time in my newsletter.

   Here you can get [benefit] every [time period]

   Join right here:

   [Link]

The purpose of this step is to turn your rented audience (social media)

Into your owned audience (email list)

Why?

Because the people in your email list…

Have a higher probability of making a purchase.

You can see the funnel this way:

• Posts: Cold Traffic

• Email List: Warm Traffic

• Product: Hot Traffic

Step 3: Link To Product (In The Article)

Many people assume that the transition from:

Content → Sales → $$$

Has to be complex.

I’m here to show you that is not.

You can take my newsletter as an example.

In these articles…

I often include a link to one of my services.

I know entrepreneurs doing $10k/month with nothing more than:

• Good content

• A strong landing page

• A well-priced product & service

• A simple way to accept payments

That’s literally it.

This tactic gives the readers an opportunity to take action in the most non-sales way.

It falls as the next natural step to fixing their problem.

And as a consequence…

You get more sales.

Step 4: Ask to Buy

The goal is to make it as easy as possible for them to purchase.

When readers click on one of my links, my landing pages are simple and direct.

At this moment in time, I'm only offering free consultations.

My product and marketing offer will launch soon.

In the meantime…

Here's a clear checklist to follow.

Your prospects need to know:

• What’s inside

• What to expect

• How much it costs

• What problem it solves

• And what other people think about the product.

Straight to the point.

Then I make sure it’s easy to buy by placing CTAs (calls-to-action):

• In the nav bar

• In the hero section

• And at the end of the page.

You can place more than that, but these are the bare minimum.

Step 5: Deliver

My end goal isn’t just to make a sale.

Never has been.

It’s to blow up the minds of my customers with more value than they ever expected.

It’s to take someone from skeptical to ecstatic in less than 90 minutes.

My sales funnels tend to be around $5,000 to $10,000.

I make sure to give that value back 10x over.

Remember, when someone buys something from you…

They’re spending their money AND their time.

Make it worth it.

Ultimate Action List

If you forget everything in this article, remember this checklist:

Step 1: Post Good Content

• Define your topic categories.

• Create a 90-day content backlog.

• Keep a library of winning posts that consistently go viral.

Step 2: CTA to Newsletter

• Post a reply with a call-to-action (CTA) half an hour after sharing content.

• If the post relates to one of your articles, share a custom article CTA.

• If the post provides general advice, share a newsletter CTA.

Step 3: Link To Product (In The Article)

• Include links to your products or services within your articles.

• Keep the transition from content to sales simple and non-salesy.

Step 4: Ask to Buy

• Make it easy for readers to purchase by using clear and direct landing pages.

• Place CTAs strategically throughout the landing page.

Step 5: Deliver

• Provide more value than expected to blow the minds of your customers.

• Make the customer's investment of time and money worth it.

By following these tactical steps, you'll become a Sales Funnel Master who yields impactful results and sales for your business.

There you have it, the Sales Funnel Mastery.

I hope you found these helpful.

Take some time this Monday to begin implementing what I've shared here today, and then hit me up on Linkedin in a few weeks with an update.

Let’s build together!

Sebastian Morino

P.S. Whenever you're ready, there are 2 ways I can help you:

1: Build your clarity, systems, and growth with 1:1 consultations here.

2: Follow me on Twitter, LinkedIn, and Threads for more operating systems, marketing tips, sales funnels, and automation systems.

If you find this helpful, and you think It can help someone else…

Share this post with another entrepreneur!

P.S.S. For the last 3 months, I have been developing the Content OS.

A multi-step system for creating your social media empire and generating 6-12 pieces of high-performance social media content each week.

On top of that, It will include the following:

90 days worth of content (ready to go)

• 270 Short Posts

• 38 Long Thread Posts

Assets:

• 25+ Hook formulas

• 4 Carousel Template.

• 3 Lead Magnet CTA Template

• 3-month roadmap from 0 to 1000 followers.

Extra Framework & Systems:

• Monetization Roadmap

• Personal Brand Framework

• Brand Assets Checklist

• Offer Creation Framework

• Market Research System

• Content Creation System

• Content Distribution System

• Marketing Planner

• Automation & Scheduling Course

• Networking Strategy

I will launch the complete system with all these tools in the following weeks.

Stay tuned for that!

See you again next week!