Audience Monetization Framework

Estimated Reading Time: (1-3 minutes)

“You should get paid around 1$ for every email you have”

That means…

That is if you have an email list of 10,000 people.

That is worth $10k of monetization value.

To illustrate my point…

Most companies in 2023, spend $10-$20-$50 or even $100 for only 1 lead.

And those are for un-interested leads…

Usually captured through advertisement and outbound strategies.

The leads of your email list are 100x more powerful.

And I will teach you how to tap into that power.

Today I want to show you how to monetize your list, without being salesy, and losing the goodwill of your audience.

This is the art of:

• Providing free value

• Getting subscribers

• Presenting offer

• And scaling with upsells

I call it The Audience Monetization Framework

That being said, let's dive in:

Warning: This is a very long framework, I recommend sitting down, getting rid of all distractions, and fully focusing on understanding the key principles of Audience Monetization.

I’m giving all of this information for free…

So you don't need to pay thousands of dollars for coaching, courses, or digital products.

Provide Free Value

The first step of the process is to capture attention.

Go to a social platform and make yourself known:

• Post content

• Share your work

• Tell compelling stories

• Network with like-minded people

There is a complete system of content creation in the roadmap newsletter.

Click here to get your hands on it:

Content Creation System

Use a Lead Magnet

They need to have a reason to give you their contact details

Offer something valuable in exchange for it.

How do I know what to give?

Follow this step-by-step:

• Focus on the main problem you solve

• Break it down into multiple milestones

• Develop something that will help them get to milestone 1.

What do I create?

Here's a list of Lead Magnet types:

• FREE Consultation

• Coupons

• Checklists

• Cheat sheets

• Quizzes

• Videos

• Video Course

• Toolkit

• Calendar

• Podcast

• Interview

• Live Demo

• Tickets

• Email course

• Physical product

• Swipe file

• Infographic

• Phone call

• Assessment

• Custom pricing

• White paper

• Ebook

• T-Shirt

• Industry statistics

• Case study

• ‘How-to’ guide

• PDF download

• Webinar

• E-Course

There is a complete system on how to develop lead magnets

Click here:

Lead Magnet System

The Value Ladder

Before we get into presenting offers…

I want to explain the concept of the Value Ladder by Russell Brunson in Dotcom Secrets

The Value Ladder…

Is a series of ascending offers that progressively increase in price and sophistication.

That means you have multiple levels of service that you can offer.

The longer a client stays with you…

The more money they have the “opportunity” to spend.

Here is an example of how it works:

Level 1: Free Offer (Tripwire):

• Goal: Get people interested.

• Example: Offer a simple lead magnet.

• Price: Free

Level 2: Low-Tier Product (Info-Product):

• Goal: Provide value and solve a milestone problem.

• Example: Digital Product solving multiple milestones

• Price: $0 - $100

Level 3: Main Offer (Core Offer):

• Goal: Offer your main service that solves a complete problem.

• Example: Sales Funnel Development.

• Price: $100 - $5000.

Level 4: Upsell (Add-On):

• Goal: Increase TCV (Total-Cart Value)

• Example: Advertisement Campaign Add-On

• Price: It depends.

Level 5: High-End Product/Service (High-Ticket Offer):

• Goal: Provide top-tier, personalized value.

• Example: Exclusive coaching or advanced training programs.

• Price: $5000 - $50,000.

Presenting Your Offers

How do I present an offer…

With being solely or losing the goodwill of my audience?

Simple:

• You present a problem

• You explain how to solve it

• And then you offer to do it for them

That's it.

Example 1:

Go back to the first step of the article.

I tell you the first step to monetize your audience.

I then present a system (Lead Magnet) that explains how to solve it.

At the end of that lead magnet, there is a CTA to get into a conversation.

There is a similar CTA at the end of this email as well.

That is a 2 step value ladder.

Example 2:

If you want to learn how to develop offers…

Click here:

Offer Framework Part 1

See how is done?

Pro tip:

There are two concepts in play for this system:

1. Give value in public and sell in private

2. Give away the secrets, sell the implementation.

Be creative…

There are a thousand ways to implement this.

What matters is finding your voice.

There you have it, the Audience Monetization Framework.

I hope you found these helpful.

Take some time this Monday to begin implementing what I've shared here today, and then hit me up on Linkedin in a few weeks with an update.

Let’s build together!

Sebastian Morino

P.S. Whenever you're ready, there are 2 ways I can help you:

1: Build your clarity, systems, and growth with 1:1 consultations here.

2: Follow me on Twitter, LinkedIn, and Threads for more operating systems, marketing tips, sales funnels, and automation systems.

If you find this helpful, and you think It can help someone else…

Share this post with another entrepreneur!

P.S.S. For the last 3 months, I have been developing the Content OS.

A multi-step system for creating your social media empire and generating 6-12 pieces of high-performance social media content each week.

On top of that, It will include the following:

90 days worth of content (ready to go)

• 270 Short Posts

• 38 Long Thread Posts

Assets:

• 25+ Hook formulas

• 4 Carousel Template.

• 3 Lead Magnet CTA Template

• 3-month roadmap from 0 to 1000 followers.

Extra Framework & Systems:

• Monetization Roadmap

• Personal Brand Framework

• Brand Assets Checklist

• Offer Creation Framework

• Market Research System

• Content Creation System

• Content Distribution System

• Marketing Planner

• Automation & Scheduling Course

• Networking Strategy

I will launch the complete system with all these tools in the following weeks.

Stay tuned for that!

See you again next week!