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- Content Funnel System.
Content Funnel System.
How to build a content funnel & monetize your social media audience.
Sebastian Morino
September 01, 2024
Estimated Reading Time: (2-5 minutes)
The internet (and especially social media)…
Is full of complex, messy advice on how to build income online.
People tend to overcomplicate — how do you let people know about your stuff.
There are 4 things you gotta do to make money:
Promote your business.
↓↓↓↓
Get tons of leads.
↓↓↓
Sell your product
↓↓
And collect cash.
Of course — there is a level of mastery on each one.
Is not that simple.
But here's the thing:
You can have a decent amount of knowledge on all of them…
And still make boatloads of money.
That's why today…
I want to show you my dead-simple 5-step sales funnel.
This is the same sales funnel that allowed me to:
Grow to a total audience of 10,000 followers across multiple platforms.
Grow my newsletter to 1500+ subscribers.
Bringing 2 to 4 appointments a week to my business.
With no ads.
No reach-outs.
Just content.
This is the same strategy I use to turn attention into $$$.
Let’s break down how it works.
Warning: This is a very long framework, I recommend sitting down, getting rid of all distractions, and fully focusing on understanding the key principles of what makes a Content Funnel.
This is all you need to know about Content Funnels - the ultimate resource!
I’m giving all of this information for free…
So you don't need to pay thousands of dollars for coaching, courses, or digital products.
The Business Model.
Before we get started…
Let’s define for WHO is this for.
This system works for online or/and one-person businesses selling a digital service/product & want to attract traffic by posting online.
But what is an online business?
In short, is a business that uses social media to attract an audience, build a brand, & convert attention through a digital products, coaching, agency, software or a combination of them.
A one-person business…
Is when you take that same model, and add automation into the mix.
Is when you look for efficiency & profitability over revenue numbers & employee count.
What you look for is — time & location freedom.
The freedom to work at any time, at any place & do it with top-performance thanks to your systems & automations.
A business built to make money while you sleep.
Picture this:
You have an owned audience of 10,000 subscribers.
You post 4 newsletters per month.
Form each newsletter you get 5-10 people to purchase a product.
That product costs $250.
Meaning: 250 x 5 = $1000 every newsletter.
That (to me) is extremely doable.
Here’s the strategy in a nutshell:
Phase 1: Rented to Owned Audience:
You post content.
Build a lead magnet.
Present it to your audience.
Then that audience sign-up to the lead magnet.
Phase 2: Build trust.
Now your audience is in your funnel.
Send articles/newsletters with extra value.
Build a relationship by overdelivering.
Phase 3: Owned Audience to Client.
Once they are ready to move forward.
You consistently present offers in your content & newsletters.
They’ll eventually buy your product/service.
Long are the days where…
You had to hard sell every single prospect & force the money out of their system.
Now a days…
You post content to solve micro problems.
You gain trust, build connections & authority.
You convert your social media audience into an email list.
Then you ascend that email list into a client list.
Before we start turning social media attention into $$$…
We need to build the necessary assets to make all of this possible.
First we are going to build a content funnel with 0$
Then we’ll explain how to post content to get attention.
Then how to transfer that attention into a free solution.
And finally ascend that audience into a low ticket product.
Content Funnel for 0$.
For this funnel you need:
1 social media platform.
You need 1 lead magnet.
Capture contact details & send emails.
You need to build a landing page.
You need a way to collect payments.
Here’s a free tech stack to get you started:
Social media platform: (I recommend Threads).
Build lead magnet: (Notion or Beehiiv).
Capture Contact (Gumroad or Beehiiv).
Send emails (Gumroad or Beehiiv).
Landing Page (Framer).
Collect Payments (Stripe or Gumroad).
Get Attention.
The first step of the process is to capture attention.
Go to a social platform and make yourself known:
Post content.
Share your work.
Tell compelling stories.
Network with like-minded people.
There is a complete system of content creation in the roadmap newsletter.
Click here to get your hands on it:
Lead Magnets.
To turn followers into an email list…
You need to provide them a reason to give you their contact details.
Offer something valuable in exchange for it.
How do I know what to give?
Follow this step-by-step:
Focus on the main problem you solve.
Break it down into multiple milestones.
Develop something that will help them get to milestone 1.
What do I create?
Here's a list of Lead Magnet types:
FREE Consultation.
Coupons.
Checklists.
Cheat sheets.
Quizzes.
Videos.
Video Course.
Toolkit.
Calendar.
Podcast.
Interview.
Live Demo.
Tickets.
Email course.
Physical product.
Swipe file.
Infographic.
Phone call.
Assessment.
Custom pricing.
White paper
Ebook.
T-Shirt.
Industry statistics.
Case study.
‘How-to’ guide.
PDF download.
Webinar.
E-Course.
I personally recommend having a newsletter as a Lead Magnet.
First you have an explicit permission to reach them when they sign-up.
Second I can provide different types of resources on the newsletter.
Third, if done right, I can build a timeline of articles that complement each other, solving an overall problem & telling a much bigger story.
Each newsletter acts as a lead magnet by itself.
Making my business look like — Im posting lead magnets on a weekly basis.
If you want to dive deeper into how to build lead magnets…
Click here:
Rented → Owned Audience.
You already know what to give away for free…
Now is time to learn how to actually make them click into the lead magnet.
The strategy is dead simple:
You post something.
You wait 30 mins.
You post CTA Reply.
Here’s how it looks:
There’s 2 main ways to do it:
If the topic of the post resembles one of my articles:
I share a custom article CTA.
Example:
Having a good content creation system is key to grow a massive following.
Here is an article of how I built mine:
[Link]
If the post offers a more general advice:
I share the Templated newsletter CTA.
Example:
P.S Want to go deeper?
I talk about this stuff all the time in my newsletter.
Here you can get [benefit] every [time period].
Join right here:
[Link]
The purpose of this step is to turn your rented audience (social media).
Into your owned audience (email list).
Why?
Because the people in your email list…
Have a higher probability of making a purchase.
You can see the funnel this way:
Posts: Cold Traffic.
Email List: Warm Traffic.
Product: Hot Traffic.
Ascend → Low-Ticket Product.
Link To Product (In The Article)
Many people assume that the transition from:
Content → Sales → $$$
Has to be complex.
I’m here to show you that is not.
You can take my newsletter as an example.
In these articles…
I often include a link to one of my services.
I know entrepreneurs doing $10k/month with nothing more than:
Good content.
A strong landing page.
A well-priced product & service.
A simple way to accept payments.
That’s literally it.
This tactic gives the readers an opportunity to take action in the most non-salesy way.
It falls as the next natural step to fixing their problem.
And as a consequence…
You get more sales.
Ask to Buy.
The goal is to make it as easy as possible — for them to purchase.
When readers click on one of my links, my landing pages are simple and direct.
At this moment in time, I'm only offering free consultations.
My product and marketing offers will launch soon.
In the meantime…
Here's a clear checklist to follow.
Your prospects need to know:
What’s inside.
What to expect.
How much it costs.
What problem it solves.
And what other people think about the product.
Straight to the point.
Then I make sure it’s easy to buy by placing CTAs (calls-to-action):
In the nav bar.
In the hero section.
And at the end of the page.
You can place more than that, but these are the bare minimum.
To make this happen…
You need to learn how to build a high converting landing page.
Here’s an article explaining how:
Overdeliver.
My end goal isn’t just to make a sale.
Never has been.
It’s to blow up the minds of my customers with more value than they ever expected.
It’s to take someone from skeptical to ecstatic in less than 90 minutes.
The sales funnels I build for my clients tend to be around $5,000 to $10,000.
I make sure to give that value back 10x over.
Remember, when someone buys something from you…
They’re spending their money AND their time.
Make it worth it.
Automation.
The entire purpose of the system is to make money while you sleep.
Build a machine with predictable outcomes.
Meaning:
You do ‘action; & the machine pulls out ‘result.”
Post your advice online daily.
Then add a CTA to your lead magnet.
Send a weekly newsletter.
Include CTA at the end of newsletter.
Have a landing page with your product.
See $$$ notifications in your phone.
There you have it, the Content Funnel System.
I hope you found these helpful.
Take some time this Monday to begin implementing what I've shared here today, and then hit me up on LinkedIn in a few weeks with an update.
Let’s build together!
Sebastian Morino
P.S. Whenever you're ready, there are 2 ways I can help you:
1: Build your clarity, systems, and growth with 1:1 consultations here.
2: Follow me on Twitter, LinkedIn, and Threads for more operating systems.
If you find this helpful…
Share this post with another entrepreneur!
Content OS
I’ve been developing for the last 7 months a brand new content creation system to grow & monetize your audience through your knowledge, skills & creative work.
With that system you will have access to:
24+ modules with step-by-step.
90-day content library.
3 carousel templates
120+ hooks formulas.
3 month roadmap to 1000 followers.
Release date: Delayed to 11/04/2024
Unfortunately, the system still needs a lot of work…
Since I only want provide you — with the most exceptional resources.
I had to push back the date 2 months to fully finish the product.
I’ll make it worth it.
P.S. Only the first 10 downloads will be free.
Still deciding on the price point.
Stay tuned for that.👋
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