Lead Generation System

Estimated Reading Time: (4-9 minutes)

If you want clients, you have to buy them.

Either through time or money.

There are only 4 ways to get them:

• Content Creation

• Warm Outreach

• Cold Outreach

• Advertisement

Today we will go thru each one, how to use them, and which will be the most beneficial depending on your situation.

But before teaching you that…

I want to show you the biggest secret of them all.

I call it (Public Marketing - Private Selling framework)

You see, it doesn't matter how much traffic you send to your website.

Without the proper set-up — You’ll only convert a VERY small percentage of the market that is ‘ready to buy’.

On top of that…

Everyone is fighting for that % of the market.

If you want to have THE chance against industry giants.

You need to expand your surface level of opportunities.

And the only way to do that…

Is to convert your rented or paid audience first, before selling to them.

There are 3 types of audiences:

• Paid Audience: Traffic you pay for (Advertisement)

• Rented Audience: Traffic from a platform (Content Creation)

• Owned Audience: Traffic that you own (Leads)

When you own your audience…

You can communicate with them at any time.

This is because of two reasons:

1. More trust: 

   When they give you their email or phone number — you can contact them anytime and present your products and offers through mediums like email, text, and calls.

   They gave you permission for that.

   In this medium, the attention is more concentrated.

   You stop fighting with other content creators or advertisers for attention.

2. Bigger Engagement:

   When people check their email, they're more likely to read those longer messages, sticking around for about 2 to 10 minutes on average.

   But when it comes to social media and ads, most people only pay attention for around 7 seconds.

   Crazy, right?

Once you get them as a lead.

It becomes 100x easier to sell them on the second stage of a funnel.

Better than trying to sell them right away.

Is like walking to a stranger in a bar and asking them to marry you.

Is just crazy.

You gotta build a relationship with this person before presenting any commitment.

The ultimate goal is to build a Lead Generation Machine.

Get thousands of leads and THEN…

Build a second system to actually close them.

I call that a ‘Sales Mechanism’.

In a few words…

Instead of trying to sell.

Use these channels, give free value & get leads.

Nothing else.

Focus on that first.

We will get into the selling later.

Today’s framework is called The Lead Generation System:

With this strategy, you will be able to:

• Choose which channel to use.

• Get your first leads to start selling.

• And build a machine that never stops getting business.

That being said, let's dive in:

Warning: 

This is all you need to know about Lead Generation - the ultimate resource!

I’m giving all of this information for free…

So you don't need to pay thousands of dollars for coaching, courses, or digital products.

Warm Outreach

(Cost: Ton of time + Free)

If you started your business a few months ago…

Stick with this one.

You are gonna reach out to every single person you know.

All the scripts, tactics & strategy will be here:

https://the-roadmap.beehiiv.com/p/the-warm-outreach-system.

Cold Outreach

(Cost: Little Bit of Time + Little Bit of Money)

We cold outreach to 10,000 people per month.

We've got 20 email inboxes and disperse the sending volume throughout those inboxes to make sure the domains don't burn.

In terms of the Money Cost, here's what it is:

• The leads themselves (the data)

• The inboxes

• The sending tool

Just focus on that.

Cold email is probably the most efficient means for you to get to $30k/mo for the first time, relatively fast.

All the stuff you need is here:

https://the-roadmap.beehiiv.com/p/the-cold-outreach-system.

Content

(Cost: A lot of Time)

Dirty little trick people don't want you to know:

You don't need a professional editor, ghostwriter, or designer to get traffic.

I built a 10,000+ total audience on multiple platforms with NO experience.

If you simply give value to people and actually say something significant, the world will reward you in the form of purchasing your stuff.

Here’s a system to start building your empire:

https://the-roadmap.beehiiv.com/p/content-creation-2-0.

Advertisement

(Cost: A lot of Money)

If you want to spend less of your time, you have to purchase it with capital.

That's what ads are.

I typically don't recommend ads for anybody making less than ~$15k/mo because you can quickly lose a LOT of money.

However, when you are making money, it's a bit financially irresponsible to not be advertising your business.

What you should be doing is getting your cold emails & content marketing maxed out, and THEN moving onto ads.

Unfortunately, I haven’t built an advertising system yet.

There you have it, the Content Creation 2.0

I hope you found these helpful.

Take some time this Monday to begin implementing what I've shared here today, and then hit me up on LinkedIn in a few weeks with an update.

Let’s build together!

Sebastian Morino

P.S. Whenever you're ready, there are 2 ways I can help you:

1: We'll pay for your first 10,000 leads, write your cold email & selling scripts for you, pay for the software & build your complete sales funnel. Click here to apply.

(check details below)

2: Follow me on Twitter, LinkedIn, and Threads for more operating systems, marketing tips, sales funnels, and automation systems.

If you find this helpful, and you think It can help someone else…

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Wealth Scaling Program

Add $30,000+ to your monthly income, and 10,000 leads to your pipeline while finally building the business that will make you free forever.

(location free, financially free, time free)

Over the next 6 months, you & my team will:

1: Consultation & Strategy Review:

We analyze your current strategy and adjust your sales funnel if necessary for better results.

2: Craft your dream offer & unique messaging

So you can charge $5,000-10,000 without giving guarantees or crazy promises.

3: Automation, Systems, and Operations

We plug in all the necessary software, and systems to automate the tedious things in your business, saving you time & energy to focus on clients.

4: Funnel Building & Design

We help you build landing pages, sales funnels, and automation needed to convert your leads into appointments.

5: Install our Sales & Marketing Assets

So you never ask "Where is my next deal going to come from?" ever again.

Assets like:

• Cold email strategies

• VSL & Webinar scripts

• Communication templates.

• Sales Pages and Copywriting.

• Automation sequences & systems.

Not your typical agency:

All day 1-1 support:

Direct access to Sebastian Morino’s coaching where you can jump on a call and get crystal clear on everything you need:

Marketing? Sales? Service delivery?

You'll get a step-by-step plan from us.

Scripts, templates, and frameworks:

The system is nailed, you only need to copy and paste it into your business.

How to Join?

Just get on a call with us.

Click here.