Thread's Growth System

Estimated Reading Time: (7-15 minutes)

My Threads audience is my most powerful asset.

It has become the main hub for the rest of my brand and it's been a huge catalyst for my growth.

In 2023, I added 900 followers in as little as 6 months.

It also pushed significantly my newsletter growth…

From 5 (no one sees me) to 320 active subscribers adding $2.5K/month to my business.

That is an average of 700%+ in subscriber growth.

You might think…

Dude — those are not big numbers.

I know…

I'm just sharing what has been working for me.

But I can tell you this:

Right now my Threads account is growing at a pace of 100 followers PER WEEK.

And my newsletter is growing by 50 subscribers at the same pace.

If a continue at this growth rate for the next 6 months.

I will reach 3,000 followers and 1,200 subscribers to my newsletter.

The crazy thing is:

If I launch a digital product with a price point of $250.

And only 1% of my audience buys on a monthly basis.

That is a total of $3,000/m in revenue to my business.

No ads.

No outbound.

No fulfillment.

Just pure cold profit.

THAT is the leverage of having an online audience.

This is only possible by having the right systems in place.

On top of that…

When you apply them long enough, your growth starts to compound.

I started posting 6 months ago…

But most of my growth came from last month.

September 2023: 100 - 200 followers and 20-30 subscribers

October 2023: 880 followers and 320 subscribers.

If you're serious about building a personal brand in 2023, you need to be on Threads.

And I'll show you exactly how you can crush it.

In today's newsletter, I'm going to share my 6 steps Marketing Strategy for Threads.

I call it The Thread's Growth System

With this strategy, you will be able to:

• Know how to position yourself correctly.

• Boost your account growth and engagement.

• And make your first step in building a social media audience.

That being said, let's dive in:

Warning: This is a very long framework, I recommend sitting down, getting rid of all distractions, and fully focusing on understanding the key principles of what makes a Thread's Growth system.

This is all you need to know about Threads - the ultimate resource!

I’m giving all of this information for free…

So you don't need to pay thousands of dollars for coaching, courses, or digital products.

Step 1: Optimize Your Profile

Your profile is your digital storefront. Just as a compelling storefront lures customers into a physical market…

An optimized profile draws followers to your content.

With limited surface area, maximizing every square inch of your profile is crucial.

Use your bio to showcase:

• Notable accomplishments

• Credentials

• Work experiences

• Anything that sets you apart from the rest.

In short, you need to focus on 3 things:

1. Profile Picture: Make sure to have a clear and amazing picture.

2. Bio: Tell your audience who you are, what you do, and how you can help them.

3. CTA: Have a short CTA and a link to move traffic to your website.

Bonus BIO Formula:

TITLE / Social proof OR Value Proposition / CTA

You can use my profile as an example:

Step 2: Develop a Content Creation System.

I want to make this process as easy as possible for you.

This is my 6-step Content Creation Process.

Multiple Frameworks are featured inside of this...

This is just an introduction.

If you want the complete system click here:

https://the-roadmap.beehiiv.com/p/content-creation-system.

Step 1: Curate Inspiration the Night Before

Before going to bed, write down the content you will write the next day.

Get content inspiration from places like:

• Twitter bookmarks

• Instagram saves

• TypeShare

• YouTube videos

• Reddit

• Answer the Public

• Hypefury

• Tweet Hunter

• etc.

Get inspiration from content that already performs.

Mimic what works and add your own personal spin.

Step 2: 4 Hours of Deep Work.

First thing in the morning, sit down, drink a cup of coffee, and start writing.

You already know what you are going to write down, so simply start typing.

You DON't stop before 4 hours of work.

Make yourself accountable.

Step 3: Write Content Daily

This is my current content breakdown.

Feel free to steal it.

Threads Strategy

• 2🧵 of 5 posts minimum per week.

• 21 weekly single posts.

• 10 engagements per day.

Newsletter Strategy

All the content comes from this.

I create 1 long-form content newsletter explaining a system in detail.

From that piece of content, I break down smaller nuggets of wisdom across all my posts.

You don't need to create countless posts.

Distribution is key, so change the format, not the content.

Here is a small article on how to do just that:

https://the-roadmap.beehiiv.com/p/content-distribution-system.

Step 4: Take a Break.

Do something different, work on less creative tasks, go to a meeting, or simply do something that distracts you.

This is usually best when you get writer's block.

• I like to go to the gym

• Turn on my favorite podcast

• And get inspiration for my next content line.

Step 5: Edit.

The best content conveys a simple message.

Delete sentences and unnecessary words.

The purpose of each sentence is to gain permission from the reader to read the next.

Make sure to do the same.

Step 6: Schedule and Publish.

Hit "publish" every day.

If you want to change the world, publish content daily.

My mission is to inspire 1 million founders to achieve their dreams in life and in business through proven systems.

And that is impossible If I don't make my work public.

It will be hard for a platform…

To NOT push your content if you post 300 days in a row.

The algorithm will eventually support you.

Remember, consistency is key. Regularly posting high-quality content…

Keeps you at the forefront of your followers' minds and feeds.

That's where scheduling tools like Hypefury come in handy.

They allow you to batch-produce content and schedule it for automatic posting, freeing up your time for other growth activities.

Step 3: Harness the Power of 🧵

Here is a little rule of thumb:

Single posts are for reach and follower growth.

Threads (long posts) are for building authority and converting viewers.

Here are a few thread-writing tips to consider...

1. First, include numbers in your headline.

   It gives your followers a measurement they can wrap their minds around.

2. Second, showcase credibility:

   Mention relevant qualifications, experiences, or past successes.

3. Lastly, pack your thread with actionable tips.

   The internet is full of fluff, stand out by offering followers advice they can apply immediately.

Step 4: The Networking System

One common misconception about Thread growth is that it is solely about posting content.

Thread is a two-way street. Building relationships and engaging with others are equally, if not more, important.

Engaging with others' content doesn't just show goodwill; it also amplifies your visibility.

These actions put you on the radar of other users…

Increasing the likelihood of gaining new followers.

Offer value, compliment their work, or share insights to kickstart the conversation.

But remember, authenticity is key - people can smell a sales pitch a mile away.

If you want the complete system — click the link here:

https://the-roadmap.beehiiv.com/p/the-networking-system.

Step 5: Own Your Audience

Your audience on Threads, or any social media platform, is a Rented Audience.

You're at the mercy of algorithms, platform policies, and shifting user preferences.

To mitigate this risk, make it a top priority to convert this rented audience into an owned one, and then into a monetized audience.

How?

By building an email list.

Emails give you direct access to your audience, allowing you to nurture relationships, provide value, and promote your products or services on your own terms.

The first step is to capture email addresses.

Give away stuff like:

• Free resources

• Trainings,

• Digital Product

• Newsletter

• Or any Lead Magnet you can use to get leads

Remember, the goal is to guide your audience to your "owned" platforms as swiftly and smoothly as possible.

To learn how to capture leads — click here:

https://the-roadmap.beehiiv.com/p/lead-capturing-system.

To learn how to develop a lead magnet — click here:

https://the-roadmap.beehiiv.com/p/lead-magnet-system.

Step 6: Review Your Data

Peter Sondergaard once said:

"Information is the oil of the 21st century, and analytics is the combustion engine."

Tracking and interpreting the right metrics can help you fine-tune your Twitter growth strategy.

I won't be able to explain in detail how to perform data analytics and optimization.

But here is a great place to start:

• Post content

• Look what is your average in likes (let's use for example 20)

• A post gets more than 20?

• Repost it and save it.

• Review the reposted posts at the end of the month.

• Let's say you posted 100 posts.

• See the top 10.

• Perform a common factor analysis.

• Repurpose the top 10.

• Repeat each month.

Ultimate Action List

If you forget everything in this article, remember this checklist:

1. Optimize your profile:

• Have a clear and amazing profile picture.

• Use your bio to showcase notable accomplishments, credentials, and work experiences.

2. Develop a content creation system:

• Curate inspiration the night before from various sources.

• Commit to 4 hours of focused writing in the morning.

• Write content daily, including threads, single posts, and engagement.

• Take breaks to refresh your mind and gain inspiration.

• Edit your content to convey a compelling message and delete unnecessary elements.

• Schedule and publish content daily for consistency using tools like Hypefury.

3. Leverage the power of threads:

• Use numbers in your thread headlines for measurable value.

• Showcase credibility by mentioning relevant qualifications and experiences.

• Make threads actionable with immediate tips or advice.

4. Build a networking system:

• Engage with others' content authentically to amplify visibility.

• Offer value, compliment work, and share insights to start conversations.

5. Own your audience:

• Convert your rented audience into an owned one by building an email list.

• Offer valuable lead magnets like resources, trainings, or newsletters.

• Guide your audience to your "owned" platforms.

6. Review your data:

• Track and analyze metrics to fine-tune your strategy.

• Repost top-performing content and identify successful patterns.

• Repurpose and repeat strategies that yield the best results.

By following these tactical steps, you'll become a Thread's Master who yields impactful results and sales for your business.

There you have it, the Thread's Growth System.

I hope you found these helpful.

Take some time this Monday to begin implementing what I've shared here today, and then hit me up on Linkedin in a few weeks with an update.

Let’s build together!

Sebastian Morino

P.S. Whenever you're ready, there are 2 ways I can help you:

1: Build your clarity, systems, and growth with 1:1 consultations here.

2: Follow me on Twitter, LinkedIn, and Threads for more operating systems, marketing tips, sales funnels, and automation systems.

If you find this helpful, and you think It can help someone else…

Share this post with another entrepreneur!

P.S.S. A few days ago I said in a post I was developing a content strategy system that would include the following:

• 90 days worth of content (ready to go)

• 25+ Hook formulas

• 4 Linkedin Carousel Template.

• 3-month roadmap from 0 to 1000 followers.

• And much more.

I will develop a complete system with all these tools inside in the following weeks.

The name will be “Content OS”

Stay tuned for that!

See you again next week!